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Finally, a Hot Trend: T-Shirts, Cargoes Lead The Stars of Summer

The T-shirt and cargo pants are the runaway bestsellers this summer. Here’s what else is hot at stores around the country.

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Bill Kruder, casual sportswear buyer, J.C. Penney: A leading seller since spring has been a mini cotton twill skort with a wrap-around skirt and D-ring closure for $24 by St. John’s Bay. “The ‘missy-mini’ has been blowing out.”

Rich’s-Macy’s-Lazarus-Goldsmith’s, Atlanta: T-shirts with cap sleeves and a single letter monogrammed in the right-hand corner, by Cha Cha Vente, retailing at $28.

Cathy Cross, owner, Cathy Cross, Northampton, Mass.: “What is so hot and continuing is novelty T-shirts. We get a delivery on all styles of Sweet Tees every single month.” The store sold 70 units of that brand’s “Poppy,” rayon sleeveless shirt for $48, and 70 units of Mimi & Coco’s pointelle tank with lace trim at $33.

Jennifer Arrendale, owner, Blue Genes, Atlanta: C&C California T-shirts, featured on Oprah’s summer list of favorite things, have sold “hundreds” of T-shirts retailing between $40 and $50, with a waiting list for reorders in the store. C&C T-shirts come in blue, green, red and charcoal gray, in soft, thin cotton, and can be layered over each other or worn over thicker Ts.

Judy Collinson, executive vice president and general merchandise manager of women’s, Barneys New York: “The number-one seller for summer would have been the Joie cropped cargo pants in a variety of colors such as pink, stone and fatigue. They retail for $130.”

Oren Hayun, principal, Planet Funk, 10 units, Los Angeles: “It would probably be the cargo silhouette applied to bottoms, tops and jackets, basically cargo-inspired looks applied to different bodies. That was the main trend. Joie and Da-Nang were strong in cargo ($150 and $200). For the most part, it was paired with sexy tops. It’s pretty much still around, too, because not much else is emerging. There has been a lack of trends for the last couple of seasons.”

Hecht’s, Washington: “The cargo style as it applies to women’s sportswear, shorts, capris and skirts is driving the business,” said a spokeswoman. “There are lots of different versions but most have pockets and are functional and some have drawstring bottoms or buttons. All are under the cargo umbrella and utility category. We placed reorders. Average price range is $19.99 to $29.99.”
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