fashion-features
fashion-features

Finally, a Hot Trend: T-Shirts, Cargoes Lead The Stars of Summer

The T-shirt and cargo pants are the runaway bestsellers this summer. Here’s what else is hot at stores around the country.

View Slideshow
Kal Ruttenstein, senior vice president of fashion direction, Bloomingdale’s: “The best-selling item is cargo and/or utility pants, from the Y.E.S. department up to designer.”

Stacy Pecor, owner, Olive & Bette’s, three units in Manhattan: “T-shirts. For July, our number-one vendor has been Jake’s Dry Goods, which are printed T-shirts at $28. The bestseller was of New York City. We’ve got one with Maine and a lobster on it. [The company] did custom colors for us. So far, we’ve sold $18,000 worth in July, and $128,000 for spring-summer. In Michael Stars T-shirts, we’ve sold $238,000 worth for the season. They did custom printing and colors for us. T-shirts and shoes are definitely driving our business right now.”

Jaqui Lividini, senior vice president of fashion merchandising, Saks Fifth Avenue: “The bustier, in all different areas: intimate, contemporary and designer. The only place where we didn’t sell them was men’s. Women are wearing them as foundation underpinnings, and under a suit, and just straight out as a bustier. It was one of our short-list items in our catalog.” She said Saks carried an exclusive bustier from Lejaby for $150 that sold out in the first delivery, and had an 80 percent sell-through in the second delivery. Saks also featured the bustier in their windows. Other bestsellers were the Dolce & Gabbana black georgette bustier for $740, and a Ralph Lauren antique cream light-blue floral beaded cotton corset for $1,995.

Izzy Ezrailson, president, Up Against the Wall, 19 units, Washington: “We’ve had to reorder a sepia-toned Bob Marley T-shirt. It’s our most inexpensive item at less than $30. It’s by far the best item. We sold 99 one week and 167 the week before. In all, we’ve gone through about 1,800 of this T-shirt alone.”

Julie Routenberg, owner, Potpourri, Atlanta: Cropped pants, with T-shirts by Glamour Toujours, especially with asymmetric sleeves and necklines, unusual prints and feminine lace trim, retailing around $70.
View Slideshow
Page:  « Previous ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false