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Ferragamo Celebrates 80th Anniversary in Shanghai

At the opening of the exhibition "Salvatore Ferragamo: Evolving Legend 1928-2008" on Friday at the Shanghai Museum of Contemporary Art, the biggest crowd-pleaser wasn't the collectable bags...

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But with new hotels and malls going up almost daily, it often is difficult to determine which retail project is best to become involved in. Ferragamo works in China through the Hong Kong franchisee Imanginex, which is experienced at shepherding luxury brands on the Mainland.

"This is one of the markets where it is more easy to make mistakes. For example, hotels will change their names and ownership," said Norsa. "When we look at China, it is so big that sometimes it is a challenge to understand how we will be able to manage a market that is so big."
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