Women’s Wear Daily
04.23.2014
fashion-features
fashion-features

Fall 2005: Beyond the Poncho

Picking up where the poncho left off, vendors said the sweater jacket is shaping up as a big trend this fall, along with crochet looks.

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A fall knit from Ralsey

A fall knit from Ralsey.

Photo By WWD Staff

A Project 1951 sweater from 525 America.

Photo By Thomas Iannaccone

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NEW YORK — Picking up where the poncho left off, vendors said the sweater jacket, which plays off last fall’s popular blazer and bouclé looks, is shaping up as the big knit trend this fall.

The look will not be alone, though. Also populating stores’ knit areas this fall will be plenty of crocheted fashions, chunky but lightweight sweaters, and even a style dubbed the “swantcho,” a type of cardigan produced by Cousin Johnny that drapes to give a poncho-esque look.

As fashion’s chameleon category, knitwear’s versatility can easily pick up on the season’s hottest trends.

“Sweaters can take any of the trends,” said Debbie Martin, vice president and group creative director of Liz Claiborne Apparel. For fall, Martin said knits feature cardigans that take on the appearance of shrunken blazers, feminine touches such as bows and lace, and the continuation of vibrant colors. Claiborne will also continue to have sweaters that mix in other fabrics, such as leather or twill or denim.

“We feel pretty bullish about knitwear,” said Martin. “It don’t think it’s going to be double-digit growth in sweaters, but I think we will do quite well.”

New York-based sweater producer 525 America is betting on the sweater jacket look with the launch of Project 1951, a contemporary line for specialty stores bowing for fall and starting off with a focus on the jacket trend.

“The jeans customer, which today is everybody, is looking for the item top,” said 525 America’s president Robert Bock.

The Project 1951 line, which wholesales from $44 to $200, features a variety of yarns, including cashmere and mohair, and an emphasis on details, such as fur trims or coconut buttons. First-year wholesale volume for Project 1951 is slated between $1 million and $1.5 million.

Women’s represents about 80 percent of 525 America’s $20 million in annual volume, with the balance coming from home and men’s.

“Sweaters have become more important in the market over the last season,” said Christine Schoning, design director for Ralsey, a sportswear and knitwear firm here.

The poncho’s popularity last year was just the tip of the iceberg, she said, adding that sweaters are easier than shirts, which can be more difficult to care for and restrictive to wear. They can also drive multiple sales.

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