WWD.com/fashion-news/fashion-features/dvf-8217-s-newest-wrap-a-stolichnaya-print-744900
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fashion-features

DVF’s Newest Wrap: A Stolichnaya Print

NEW YORK — Vintage-like drawings of children making snowmen or the obligatory green tree on red paper just wouldn’t cut it for Stolichnaya Vodka.In a nontraditional marketing attempt, Allied Domecq — the trademark owner in...