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Dreams of Field’s: Famed Chicago Store Embarks on Overhaul

Marshall Field’s is reinventing its wheel with a three-month renovation of its State Street flagship in Chicago and an expanded vendor leasing program.

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Levenger, a catalog retailer, calls Chicago one of its top three markets. The Field’s boutique will represent its first shop outside of its Delray Beach headquarters, where it has a store.

Workers are in the process of creating a men’s fragrance, leathers and accessories area on the first level adjacent to the Pink and Levenger spaces, with brighter lights and lighter walls and wood cabinetry.

Yahoo also will launch its first physical presence on the first floor with an area to test-drive new Yahoo technology such as Internet cameras.

To better consolidate men’s apparel, which had been split between the first and second levels, virtually all men’s clothing, except Pink, will be on the second level.

“We’re introducing newness in every department,” the spokeswoman said.

That includes an expanded Armani collection in men’s along with new vendors Burberry, Ike Behar and Ted Baker.

Field’s is going deeper in men’s active sportswear with more Nike apparel and shoes, and more activewear from Swiss Army and sportswear from Oakley.

“We’ll also be adding fun plasma TV screens and the music will complement the vibe and feel we’ll be exuding in that area,” the spokeswoman said.

On floors two through five, display areas on the State Street side of the store, where the escalators take shoppers from floor to floor, will be designated “hot zones,” showcasing the newest looks.

“This is a way to reinstate our bragging rights as a fashion leader,” the spokeswoman said.

In intimate apparel, Field’s plans to expand its offering of Wacoal into a dominant collection. “We’ll carry every sku Wacoal makes,” she said.

Shoppers to upper levels also will encounter Designers Guild, London-based Tricia Guild’s first interior design shop in a U.S. department store, along with Traditions Made Modern, a home decor collection rooted in Southwest history, among other new vendors.

Field’s also plans to transform its Wedgewood Room into a culinary council where local chefs like Charlie Trotter or Rick Bayless will provide cooking demonstrations broadcast through the store.
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