It's time for another trip to the altar for Vera Wang.
The designer is launching two new fragrances this spring: Bouquet, which joins her bridal-themed Signature scent collection, and Flower Princess, which will join the top-selling Princess franchise. Both are slated for April launches in the U.S.
"Our idea was to move the Vera Wang brand into a new expression of bridal," said Laura Lee Miller, president of Vera Wang Licensing, who helped Wang introduce her first fragrance in 2002. "Vera has always been about modernity — and Bouquet is a new expression of a floral scent. Flower Princess also takes a modern approach — we want to create a fragrance wardrobe for many princesses, of all ages." More Princess-themed scents will be rolled out in coming years, she added.
Vera Wang Bouquet, while intended to be part of the Signature fragrance franchise, is a new scent, with a different bottle. Concocted by International Flavors & Fragrances, Bouquet has top notes of dew drops, Sicilian bergamot and black current leaves; a heart of paperwhite narcissus and honeysuckle, and a drydown of lavender musk accord, Moroccan cedar and white iris root.
Bouquet's bottle references Signature's classic pyramid shape, but is taller with faceted corners intended to evoke pleats in a wedding gown, said Miller. "It's a sleeker silhouette, which reflects the body-conscious gowns that brides are favoring today," she said.
Eaux de parfum in two sizes will be offered: 1.7 oz. for $67 and 3.4 oz. for $87. Three ancillaries will also be marketed: a 5-oz. body lotion for $50, a 5-oz. shower gel for $45 and a 6.7-oz. body creme for $85.
At launch, Bouquet will be available in fewer than 500 doors, including Saks Fifth Avenue, Neiman Marcus, Lord & Taylor and Nordstrom. It is also expected to be distributed in travel retail, France, the U.K., Australia, Asia, Germany, the Netherlands and Greece.