WWD.com/fashion-news/fashion-features/dove-tackles-hair-care-758515
fashion-features
fashion-features

January 17, 2003

Dove Tackles Hair Care

NEW YORK — It must be something in the water. The $4.5 billion U.S. hair care category is set to receive yet another major new shampoo and conditioner line, complete with a $100 million ad campaign and first-year sales estimates of $150 million....

fashion-features/news
NEW YORK — It must be something in the water. The $4.5 billion U.S. hair care category is set to receive yet another major new shampoo and conditioner...

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