Dolce & Gabbana Pushes China Expansion

Dolce & Gabbana is the latest designer brand eager to ride the business boom in this city on the banks of the Yangtze.

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“It’s still a little premature to give figures about the performance of the Beijing and Shanghai stores,” Ruella said, but the company has begun to see some distinctions between its northern and two eastern Chinese locations. “What we know for sure is that the first weeks have been extremely rewarding in terms of sales: both the Beijing and the Shanghai shops have been reaching the foreseen budgets....We’re now working on the relation-building with the clients, who are extremely fond of the brand.

“In Hangzhou,” the prosperous Zhejiang Province capital where Dolce & Gabbana first opened in April 2004, “we have already arrived [at] a more ‘ordinary’ situation: The local clients are increasing, the sales are going well and we already have a very good database of clients who don’t come from Shanghai, but from other cities nearby Hangzhou,” said Ruella. “The men’s ready-to-wear, in particular, sells extremely well. With regards to Beijing and Shanghai, the clients are somehow different. In Beijing, they are maybe a little more conservative; in Shanghai, they prize the most stylish and eye-catching pieces of the collections.”

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