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Designer David Brown Moves To Deena; I. Appel Says It Will Sill Produce His Line

I. Appel Corp. plans to continue producing its David Brown robe and loungewear lines, although designer David Brown has left the firm to work for Deena Inc.

Byline: K.M.

NEW YORK -- I. Appel Corp. plans to continue producing its David Brown robe and loungewear lines, although designer David Brown has left the firm to work for Deena Inc., a Los Angeles-based innerwear manufacturer.


Brown, who is a well-known designer name in the innerwear industry, has designed robes and loungewear under the David Brown and David Brown Boutique labels. Before I. Appel acquired Wior Corp. in 1992, Brown had been Wior's designer and merchandiser of the David Brown division for 22 years.


Contacted this week, Norman Katz, Appel's chairman, said, "We own the U.S. trademark for the David Brown and David Brown Boutique labels. We acquired the David Brown name as well as all of Wior's assets."


Katz said he intends to continue producing robes and loungewear under the David Brown and David Brown Boutique labels and will show new collections at the Aug. 1-5 innerwear market.
Katz has also hired Carol Anne Smart Chester to be president of Appel's David Brown and David Brown Boutique division, succeeding Brown in that post. Chester, who reports to Katz, since 1985 had been a senior vice president and general merchandise manager of intimate apparel and other areas at the Robinson-May division of May Department Stores Co.


Paul Cancelli has rejoined the David Brown division as head designer. Cancelli had been a designer for David Brown robes and loungewear until five years ago, when he left to start his own business called Camicia, a men's shirt manufacturer in Los Angeles. Cancelli, who noted he will continue this shirt business, will report to Chester at I. Appel. He succeeds Carlos Vasquez, who left the firm to assist Brown at Deena.


Contacted at his Los Angeles office, Burton Horwitch, president of Deena, said Brown would design robes and loungewear for the firm's Lucie Ann division.


"We have no intention of using the David Brown name until we are able to do it legally," said Horwitch.


Brown could not be reached for comment.