Women’s Wear Daily
04.18.2014
fashion-features
fashion-features

Denim Revolution: Levi’s Going Mass By Selling Wal-Mart

NEW YORK — All it took was a signature.In a move that’s likely to shake up the retail and jeans landscapes, Levi Strauss & Co. has decided to begin selling its denims to Wal-Mart stores. Levi’s officials said Wednesday the...

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