WWD.com/fashion-news/fashion-features/denim-dish-roxy-rides-the-wave-stores-target-over-35-crowd-in-canada-meltin-pot-reaches-out-with-music-fest-570813
fashion-features
fashion-features

Denim Dish: Roxy Rides the Wave ... Stores Target Over-35 Crowd in Canada ... Meltin' Pot Reaches Out With Music Fest

Canadian shoppers over age 35 are jumping into denim faster than anyone else and retailers are opening divisions targeting that demographic.

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