Denim Dish: Diesel Teams Up With 10 Corso Como ... Columbia Tries On Jeans ... True Religion Net Soars ...

When two fashion innovators such as Diesel and Carla Sozzani, the owner of the trendy 10 Corso Como stores in Milan and Tokyo, join forces, the result is...

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Dubbed denimnews (, Wong's six-month-old blog brings together the latest news from the denim industry from a variety of sources, provides bloggers with sales information and tips on the best buys around town, posts jobs in the denim industry and even offers denim tidbits such as where to buy pencils made from recycled denim.

"I wanted to create a depository for all the news I gather and read with regard to the denim industry," said Wong, who resides in New York and works for a denim manufacturing company. He declined to say which one, however. "I initially started the blog for my colleagues," he said.

Although Wong targets industry specialists, he also caters to readers he describes as "denim heads" — die-hard denim divas who wear raw denim for months without washing it.

"I'm using denimnews as a testing ground to get different denim specialists under one roof with their passion for denim as the common factor," he said. Until then, Wong is somewhat of a lone ranger. "There is no competition because there is no revenue," Wong said. "I'm the only denim blog, it's very lonely right now."
Emilie Marsh

Founders Exit Habitual
Michael and Nicole Colovos, the husband-and-wife designers and founders of the Habitual denim brand, have exited the Los Angeles company.

Pacific Marketing Works, the Los Angeles holding company that owns Habitual, said the Colovoses designed the fall-winter 2006 collections, but the search is now on for new designers.

In a statement, the company said it will "continue to foster the ongoing evolution of Habitual into a global lifestyle brand."

Pacific Marketing Works also said it has hired a new top executive for Habitual to drive the brand's development and growth, but declined to name the person. Market sources estimate the brand generates $5 million a year.

The Colovoses, who founded the brand in 2001, could not be reached for comment.
Lauren DeCarlo

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