Women’s Wear Daily
04.19.2014
fashion-features
fashion-features

Critical Mass: Marketers Turn Attention to Mature Women

SKILLMAN, N.J. — Now it is prime time.The featured beauty products at an Eckerd here aren’t bursting with glitter or bearing names to lure tweens. Instead, a prominent display in cosmetics touts a new line called Inner Splendor,...

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