Creed and Puma Form Track Team

For artist Martin Creed, it was paramount that the runners participating in his installation, "Work No. 850," which was unveiled at London's Tate Britain gallery Monday, looked the part.

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Zeitz stressed, though, that in terms of Creed's installation, the artwork, rather than Puma as a brand, is the focus. "I think the artwork does the talking, but we have other ideas that we want to do together," he said, although he declined to elaborate on details of any future collaborations with Creed. "The artwork is the centerpiece, but we are part of it."

Creed also said he would welcome the possibility of working with Puma in the future. "I wouldn't draw a line between design and fine art at all," he said. "Artworks are designed. All I do is put together colors and shapes for people to look at, and that's what designers do. I'm making products just like a designer."
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