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March 5, 2003

Courting Gen-Y: Forget the Hype, Find Street Cred

MARKETING: Designer brands are spending millions on ad campaigns aimed at the Millennials, yet most of youth culture remains unmoved by the efforts.

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6. Red China.

7. Renting phones from AT&T rather than buying them. Phones that ring.

8. Banking before ATMs.

9. Using a bottle of White Out.

10. Coors Beer being unavailable east of the Mississippi River.



Source: "Millennials Go To College," By Neil Howe and William Strauss (LifeCourse Associates).
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