WWD.com/fashion-news/fashion-features/clairol-seeks-ideal-with-8216-idol-8217-kits-757290
fashion-features
fashion-features

Clairol Seeks Ideal With ‘Idol,’ Kits

NEW YORK — Herbal Essences is taking every opportunity to reach its target customer in the first half of 2003. Recently, the $700 million global brand became the exclusive beauty sponsor for "American Idol," one of the most widely watched shows...

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