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January 26, 1994

Cherokee Blazes a New Trail

NEW YORK -- Cherokee Inc. is out to get back some of its lost market share, and denim is a big part of that plan.That's the strategy as drawn by Joe Elles, the relatively new president of Cherokee Apparel. Elles, a veteran of Lee Apparel, came...

By Janet Ozzard

fashion-features/news

NEW YORK -- Cherokee Inc. is out to get back some of its lost market share, and denim is a big part of that plan.

That's the strategy as drawn by Joe...

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Cherokee Blazes a New Trail

NEW YORK -- Cherokee Inc. is out to get back some of its lost market share, and denim is a big part of that plan.That's the strategy as drawn by Joe Elles, the relatively new president of Cherokee Apparel. Elles, a veteran of Lee Apparel, came...

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