Checking Out Kids in the Fast Lane

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NEW YORK — Quantifying the X Games’ impact at retail can be as challenging as a wakeboarder’s tootsie roll, but stores agree that the hype...

NEW YORK — Quantifying the X Games’ impact at retail can be as challenging as a wakeboarder’s tootsie roll, but stores agree that the hype around ESPN’s action sports competition is buoying back-to-school business....