Cheat Sheet: Fall 2010's Newcomers

The designers debuting this Fashion Week have some unexpected backgrounds, whether they’re reformed jocks or started out in the funeral services industry.

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Lily Atherton of Sartel.

Photo By Courtesy Photo

A sketch from Sartel for fall 2010.

Photo By Courtesy Photo

The newcomers making their New York debuts this Fashion Week have some unexpected backgrounds to draw upon, whether they’re reformed jocks or started out in the funeral services industry. Here, a dozen names to keep in mind this season.


Thursday, February 11, 1:00 p.m. to 3:00 p.m. at Tela Design Studio By Philip Pelusi, 31 Little West 12th Street.
Designers: Matthew Earnest and Lily Atherton


When Lily Atherton’s sister, downtown artist Hope Atherton, did some digging in the attic, she stumbled across a custom-made Edwardian shirt that belonged to their great-uncle. Atherton and co-designer Matthew Earnest have reinvented it as a women’s blouse in ivory silk crepe for fall. That Edwardian influence permeates the 15-look lineup; another inspiration, Atherton’s love of horseback riding, can be seen in a cropped riding jacket. The line is an offshoot of a store, also called Sartel, the two opened in Dallas’ Highland Park neighborhood in 2008, where they also carry pieces from Erickson Beamon and V.O.D. Earnest describes the venture as “heavily informed by art and architecture, and by the idea of durable goods.”

Wholesale prices: Around $110 for the silk crepe buttondown to $2,100 for a gown.

Sells at: Their store in Dallas and Opening Ceremony.

Next: A gymnast-turned-"Project Runway"-star makes his New York debut >>

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