Chanel to Bow on L.A's Trendy Robertson Blvd.

Two-story, 5,400-square-foot unit to debut Friday, bringing taste of megabrand to boulevard.

Chanels new home on Robertson Boulevard
LOS ANGELES — Trend-driven Robertson Boulevard gets its first designer megabrand when Chanel unveils a new store concept on Friday.

The two-floor, 5,400-square-foot unit targets a younger crowd by offering a smaller, more tightly focused selection of products, rather than the full range of Chanel merchandise found in the Rodeo Drive store.

The open-space design of the boutique is intended to resemble a gallery, with clean simple lines in an airy, cube-shaped space.