Women’s Wear Daily
04.17.2014
fashion-features
fashion-features

Chanel to Bow on L.A's Trendy Robertson Blvd.

Two-story, 5,400-square-foot unit to debut Friday, bringing taste of megabrand to boulevard.

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Chanels new home on Robertson Boulevard
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LOS ANGELES — Trend-driven Robertson Boulevard gets its first designer megabrand when Chanel unveils a new store concept on Friday.

The two-floor, 5,400-square-foot unit targets a younger crowd by offering a smaller, more tightly focused selection of products, rather than the full range of Chanel merchandise found in the Rodeo Drive store.

The open-space design of the boutique is intended to resemble a gallery, with clean simple lines in an airy, cube-shaped space.
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