Women’s Wear Daily
04.24.2014
fashion-features
fashion-features

Brides Call the Shots More Than Ever

With more brides-to-be wanting their wedding days to be unlike any others, bridal designers are stepping up to meet their demands.

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with contributions from Marc Karimzadeh
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Event planner Tatiana Byron, the organizer behind the Wedding Salon 2006 at Gotham Hall, has noticed how "brides will take a piece of their heritage and accent it in every part of their weddings" from their attire to the decor, food, and music. "Brides are going to fashion designers more and more and getting their dresses custom made, the right fit and tailor made to them. Bridesmaids dresses are looking more like couture evening gowns than the traditional styles of uniform dresses," she said. "Destination weddings are more popular than ever. People are getting married later and want smaller, intimate, exotic environments to celebrate their love."

Another wedding planner, Mindy Weiss, who was hired recently by Linens ‘n Things as its in-house bridal and gift expert, agreed. "Up until recently, I was producing about two destination weddings a year, and this year alone I am doing 15. People want more than one evening with their friends and family, they are looking to spend entire weekends together, in a camp-like atmosphere, and really enjoy themselves."

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