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fashion-features

December 5, 1994

Bodywear Strategy Firms Up

NEW YORK -- Bodywear makers hope to add some extra muscle to their business in 1995 with several key ideas.They include:Creating exclusive designs for major stores.Developing brand names for mass market.Building retail...

By Karyn Monget and Rosemary Feitelberg

fashion-features/news

NEW YORK -- Bodywear makers hope to add some extra muscle to their business in 1995 with several key ideas.

They include:

Creating exclusive...

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Latest Articles from Fashion

Bodywear Strategy Firms Up

NEW YORK -- Bodywear makers hope to add some extra muscle to their business in 1995 with several key ideas.They include:Creating exclusive designs for major stores.Developing brand names for mass market.Building retail...

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