WWD.com/fashion-news/fashion-features/beauty-s-big-shake-up-j-c-penney-sephora-form-in-store-alliance-539027
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Beauty's Big Shake-up: J.C. Penney, Sephora Form In-Store Alliance

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J.C. Penney and Sephora set a joint initiative, with Sephora opening in-store shops and becoming the exclusive beauty offering at Penney's.