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Beauty Beat: Fragrance Takes a Visual Approach

Beauty brands are making a statement in the art world here.

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The exhibition started May 30 and runs through June 20.

Currently, Beiersdorf-owned Nivea is hosting Ultra Peau (Ultra Skin, in English), an exhibition focusing on all things dermal, at the Palais de Tokyo in Paris. The interactive exhibit highlights the relationship people have with their skin, featuring magnified photographs of skin samples from Nivea's laboratories, as well as a section dedicated to tattooing. A competition between students at the Ecole Nationale Supérieure des Arts Appliqués et des Métiers d'Arts features futuristic objects associated with skin. And the entire space is infused with scents inspired by Nivea products.

That exhibition, which was kicked off in late April, is to run through June 21.

Over at the Daniel and Florence Guerlain Contemporary Art Foundation, founded in 1996, a prize has been created for contemporary drawing. The winning artist, who must have cultural ties to France, will receive 15,000 euros, or $20,000 at current exchange, from founders Daniel Guerlain, a fifth-generation descendant of perfumer Pierre-François-Pascal Guerlain, and his wife, Florence. The prize will be awarded in March 2007 and every two years following.

Based in Mesnuls, France, a town outside Paris, the foundation boasts a private collection of contemporary works by artists such as Tony Cragg and Anne Ferrer, as well as a sculpture park, which is open to visitors by appointment.

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