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fashion-features

March 16, 1994

BCBG: An Initial Success in Contemporary

NEW YORK -- BCBG, the moniker of designer Max Azria's contemporary sportswear firm stands for "Bon Chic, Bon Genre" -- a French expression meaning good style, good attitude. It could also stand for good business.Since launching the firm in...

By Stacy Perman

fashion-features/news

NEW YORK -- BCBG, the moniker of designer Max Azria's contemporary sportswear firm stands for "Bon Chic, Bon Genre" -- a French expression meaning good...

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Latest Articles from Fashion

BCBG: An Initial Success in Contemporary

NEW YORK -- BCBG, the moniker of designer Max Azria's contemporary sportswear firm stands for "Bon Chic, Bon Genre" -- a French expression meaning good style, good attitude. It could also stand for good business.Since launching the firm in...

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