Women’s Wear Daily
04.20.2014
fashion-features
fashion-features

Balmain Targets Young Set With Balmya

PARIS — With its new women’s fragrance this fall, Balmya, Parfums Balmain is plotting a youthquake."We want to show women that Balmain can be young and modern," explained Delphine Palatin, marketing manager at Parfums Balmain. She...

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