July 8, 2002
Balmain Targets Young Set With Balmya
PARIS — With its new women’s fragrance this fall, Balmya, Parfums Balmain is plotting a youthquake."We want to show women that Balmain can be young and modern," explained Delphine Palatin, marketing manager at Parfums Balmain. She...
"We want to show women that Balmain...
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