fashion-features
fashion-features

article

L'OREAL PROMOTES AGONPARIS -- In the latest executive shuffle at L'Oreal headquarters here, Jean-Paul Agon,...

fashion-features/news


L'OREAL PROMOTES AGON

PARIS -- In the latest executive shuffle at L'Oreal headquarters here, Jean-Paul Agon, international managing director for Biotherm, has been appointed general manager of L'Oreal's mass market divisions for Germany.
Agon, who led Biotherm for five years, succeeds Thierry Paternot. He will oversee both mass market cosmetics and hair care brands.
Paternot has not yet been named to a new post, according to L'Oreal officials. Patrick Bizot, who is the former European zone manager for L'Oreal's prestige brands, succeeded Agon on Sept. 15.
In the last few years, Biotherm was given updated packaging and a new advertising campaign that emphasizes nature and simplicity, an apparent answer to the industry's New Age marketing trend, represented by Body Shop and its competitors.
Price points have been cut in some world markets, including the U.S.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false