The crowds worked against Isaacson's, a better store at Phipps Plaza, according to Louise Bernard, owner. "There was so much traffic that the really better customer wasn't there," she said. "The people [who were there] were making Christmas wishes, but they weren't buying much."
Russell Stravitz, chairman and ceo of Rich's, said, "Apparel was not great in 1993, but this year it has been very good all year. The customer is more interested in fashion that is more wearable, and knitwear has done well."
Selling at McRae's was broad-based in women's, but weekend wear, cosmetics and denim led the business. Christmas-motif items also were strong.
Isaacson's Louise Bernard said that, while her Friday sales were even with a year ago, she has planned a 5 to 6 six percent increase for the season. Customers this weekend were buying just about anything marked down.