Christmas 1994: The Race Is On

All signs point to a healthy holiday season.

NEW YORK — All signs point to a healthy holiday season.

Shoppers mobbed stores around the country last weekend, but the retail trade actually started picking up earlier in the week due to rampant pre-Thanksgiving price breaks, colder weather, extended operating hours and a pent-up demand for fashion.

"This spells a very good Christmas -- a record Christmas," said Philip Miller, chairman and chief executive officer of Saks Fifth Avenue. "There's a general feeling of confidence and well being. The only thing that could get us in trouble is severe weather on peak weekends."

"There seems to be a real turn on the part of customers buying apparel," said Tom Gould, chairman and ceo of Younkers Inc. "We had a terrific performance the day before and after Thanksgiving, and Saturday. Coats made a strong comeback, as the weather finally got cold, and gloves and sweaters are finally selling."

Stores are generally predicting around 6 percent sales gains for the season and will benefit this year by having an extra Saturday for shopping. Christmas falls on a Sunday, while last year, it fell on a Saturday.

Page:  ... Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false