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The Fairchild 446

WWD made some news of its own in November, with the publication of The Fairchild 100, a list of the most recognizable women's apparel and accessory brands.

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WWD made some news of its own in November, with the publication of The Fairchild 100, a list of the most recognizable women's apparel and accessory brands, as determined by an extensive independent consumer survey. In what some fashion insiders might consider a surprise, it was the mass market brands and old established lines that dominated the list in the overall picture and in individual apparel categories.
Calvin Klein, at number nine, was the only top-10 finisher among the high-end crowd. Timex, Lee, Levi's and Hanes were among the top five, and the overall winner was L'eggs. The pantyhose brand is two-for-two: When WWD published the Fairchild 50 in 1993, it also took top honors.

The full list included 446 names, and in case you were wondering who missed the first cut, here is the complete ranking.


1. L'eggs
2. Timex
3. Lee
4.Hanes
5. Levi Strauss
6. Hanes Her Way
7. Fruit of the Loom
8. Reebok
9. Calvin Klein
10.No Nonsense
11.Nike
12.Dockers
13. Seiko
14. Playtex
15. Wrangler
16. Jordache
17.London Fog -- Rainwear
18. Guess
19.LA Gear
20.Bugle Boy
21. Liz Claiborne
22. Rolex
23. Adidas
24. The Gap
25. Gitano
26. Victoria's Secret
27. Gucci
28. Esprit
29. Maidenform
30. Gloria Vanderbilt
31. Converse
32. Danskin
33. Ralph Lauren
34. Bill Blass
35. Underalls
36. Christian Dior
37. Bali
38. Vanity Fair
39. Jockey For Her
40.Bulova
41.Frederick's of Hollywood
42.Casio
43.Chic/HIS
44.Spalding
45.Anne Klein
46.Pierre Cardin
47.Jaclyn Smith
48.Jantzen
49.Ocean Pacific/OP
50.Brittania
51.BUM Equipment
52.Foster Grant
53.Swatch
54.Izod
55.Oscar de la Renta
56.Citizen
57.Burlington
58.Cherokee
59.Catalina
60.Aris-Isotoner
61.Banana Republic
62.Bonjour
63.Arizona
64.Yves Saint Laurent
65.Capezio
66.Chanel
67.Ray-Ban
68.Speedo
69.Sasson
70.Totes
71.Wonderbra
72.Cartier
73.Giorgio Armani
74.Givenchy
75.Hang Ten
76.Armitron
77.Tiffany
78.Monet
79.Olga
80.Adolfo
81.Omega
82.Diane Von Furstenberg
83.Union Bay
84.Evan-Picone
85.Beverly Hills Polo Club
86.Warner's
87.White Stag
88.Perry Ellis
89.Black Tie/Oleg Cassini
90.J. Crew
91.Pendleton
92.Avia
93.Geoffrey Beene
94.Champion
95.Palmetto's
96.Buxton
97.ChloA
98.Timberland
99.Nautilus
100.Leslie Fay
101.Hamilton
102.Jessica McClintock/
Gunne Sax
103.Donna Karan
104.Gruen
105.Kathie Lee Collection
106.Vassarette
107.DKNY
108.Fila
109.Misty Harbor -- Rainwear
110.Chaus
111.Riders
112.Donnkenny
113.Alfred Dunner
114.Van Cleef & Arpels
115.No Excuses
116.Lily of France
117.Rolfs
118.Coach
119.Etienne Aigner
120.Valentino
121.Bongo
122.Gold Toe
123.Louis Vuitton
124.Jones New York
125.Esther Williams
126.Koret
127.Fossil
128.J.G. Hook
129.Russ
130.Napier
131.Fendi
132.Donnybrook
133.Woolrich
134.Everlast
135.1928
136.Paloma Picasso
137.Dooney & Bourke
138.Round the Clock
139.Head
140.J.H. Collectibles
141.Zena
142.Carole Little
143.Anne Cole
144.Yes Clothing Co.
145.Karl Lagerfeld
146.Trifari
147.Bonnie Doon
148.Riviera
149.Crazy Horse
150.Russell
151.Cole
152.All That Jazz
153.French Connection
154.CK Jeans
155.Albert Nipon
156.Bally of Switzerland
157.Berkshire
158.Piaget
159.Tommy Hilfiger
160.Guy Laroche
161.Vuarnet
162.HermAs
163.Robin Piccone/Body Glove
164.Carolina Herrera
165.Van Buren
166.Movado
167.True Form
168.Bulgari
169.Mary McFadden
170.Faded Glory
171.Ellen Tracy
172.Norton McNaughton
173.Adrienne Vittadini
174.Lilyette
175.Pepe Jeans
176.Z. Cavaricci
177.Bonnie Strauss
178.Rio Jeans
179.Tultex
180.HarvA Benard
181.Kenneth Cole
182.Louis FAraud
183.Christian Lacroix
184.Mark Cross
185.Nicole Miller
186.Generra
187.Joe Boxer
188.Rose Marie Reid
189.Lanvin
190.Cape Cod
191.Salvatore Ferragamo
192.DeVecchi
193.Jag
194.Cambridge Dry Goods
195.Jessica Howard
196.Kasper Suits
197.Norma Kamali
198.Ashley Scott
199.MarithA & Francois Girbaud
200.Jazz Sport
201.Jean Paul Gaultier
202.Jogbra
203.Gianni Versace
204.Donna Ricco
205.Rampage
206.Code Bleu
207.Trimfit
208.Jonathan Martin
209.Vera
210.Swarovski
211.Mossimo
212.Sassafras
213.Jou Jou
214.Forecaster
215.Balenciaga
216.Gottex
217.Urban Outfitters
218.New England Mackintosh
219.Christina
220.Marvella
221.Jezebel
222.Nolan Miller
223.Ellesse
224.Arnold Scaasi
225.Herman Geist
226.Lanz of Salzburg
227.Sunset Blues
228.Nouveau
229.Kikimo
230.Ciro
231.J. McLaughlin
232.Body Action Design (BAD)
233.Ellen West
234.Wolfgang Joop
235.Castleberry
236.525 Made In America
237.Karen Kane
238.Jennifer Reed
239.Chorus Line
240.St. John Knits
241.Basset Walker
242.Emanuel Ungaro
243.La Blanca
244.Betsey Johnson
245.Vera Wang
246.Roxanne
247.Laura Biagiotti
248.Claude Montana
249.Body Force
250.Danny & Nicole
251.Wondermaid
252.Mossimo
253.Cerruti
254.Expo
255.Escada
256.Arena
257.Positive Attitude
258.Eileen Fisher
259.Gilda Marx
260.Harry Winston
261.Maggy London/
Maggy Boutique
262.One Step Up
263.August Silk
264.Stussy
265.Ruff Hewn
266.Hot Sox
267.Baume & Mercier
268.Baja Blue
269.Michael Stevens
270.Body I.D.
271.Pierre Balmain
272.Lilli Ann
273.Sunset Beach
274.Echo
275.Tag Heuer
276.Todd Oldham
277.Diva
278.Jacques Moret
279.Hue
280.San Francisco City Lights
281.Larry Levine
282.Isaac Mizrahi
283.Dana Buchman
284.Sanyo
285.Augustus
286.XOXO
287.Beach Patrol
288.Authentic Fitness
289.Hipslip/Bodyslimmer
290.Kenneth Jay Lane
291.Silver Jeans
292.MCM
293.Nina K.
294.Belford Knits
295.Laura & Jayne
296.Susan Bristol
297.Victor Costa
298.Bottega Veneta
299.Leggale 300.Krizia
301.Raymond Weil
302.Gallery
303.Marika
304.Wundies
305.Bodywrappers
306.Baryshnikov Sport
307.Marc Jacobs
308.Anna Sui
309.Mainstream
310.Oak Hill
311.Sirena
312.Carolee
313.Finity
314.Gianfranco FerrA
315.Vintage Creations
316.Tahari
317.UFO
318.Gillian
319.Necessary Objects
320.Judith Leiber
321.Ballantyne Cashmere
322.John Galliano
323.Drizzle -- Rainwear
324.Street Life
325.Joan Vass USA
326.Arena
327.Searle
328.Kenar
329.Tse Cashmere
330.Jil Sander
331.Sonia Rykiel
332.Helmut Lang
333.Lovable Trendsetter
334.Dolce & Gabbana
335.American Essentials
336.Jaeger-LeCoultre
337.Dani Max
338.Dance France
339.Andrew Marc Leather
340.Fownes
341.David Warren
342.Fiorucci
343.Andrea Jovine
344.Romeo Gigli
345.Josie Natori
346.Platinum
347.A.J. Bari
348.Scarlett
349.Vivienne Westwood
350.Robby Len
351.Karen
352.Request
353.Goldstone
354.Missoni
355.Wacoal
356.Randolph Duke
357.Beach Lingo
358.PSI/Bicci
359.Tapemeasure
360.Parallel
361.Richard Tyler
362.Coolwear
363.Diesel
364.Plaza South
365.Herman Kay
366.Discus
367.O Wear
368.Movie Star
369.BCBG
370.Braetan/Braefair
371.Fernando Sanchez
372.Schrader
373.Finais
374.Vacheron Constantin
375.Issey Miyake
376.ABS
377.Big Star
378.Major Damage
379.Citrus
380.Susie Tompkins
381.Niteline
382.Michael Kors
383.Comme des Garcons
384.Gelmart
385.Anxiety
386.De Weese
387.Thierry Mugler
388.Buffalo de France
389.Daffy
390.Bogner
391.Erwin Pearl
392.E.G. Smith
393.Take Cover
394.Lou Levy
395.Carole Hochman
396.Crunch
397.Miriam Haskell
398.Edwin
399.Michi Moon
400.Doll House
401.Azzedine Alaia
402.Et Vous
403.Hanro
404.Joseph Abboud
405.David Dart
406.Laundry
407.Eve Stillman
408.Erik Stewart
409.Ixspa 2000
410.Kikit
411.Ultra Pink
412.Darling Rio
413.Gabar
414.Karla Colletto
415.Kookai
416.Robert Lee Morris
417.Gates
418.Rebel Beach
419.Shady Grove
420.Tango Rose
421.X-AM
422.Cynthia Rowley
423.Ann Demeulemeester
424.Gemilli
425.Mexx
426.Planet Claire
427.Judith Jack
428.Tripp NYC
429.Jalate
430.La Perla
431.Chetta B
432.Parasuco Clothing
433.Pamela Dennis
434.Living Doll
435.Weekend Exercise
436.Schott Bros.
437.Gamine
438.Wippette
439.Susan Fixel Performance
440.Sigrid Olsen
441.Liza Bruce
442.George Simonton
443.Lucie Ann
444.Steven Stolman
445.Honey
446.Gideon Oberson

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