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After another cast member, Katherine Heigl, wore one of Amsale's dresses last season to a prom at the hospital, the company was flooded with so many calls that the dress, which had been a one-off, was added to the collection. Even when 53-year-old Amsale appeared on "Oprah" earlier this year to discuss the challenges of being a mother and running her own business, the first topic of conversation was "Grey's Anatomy," she said.
The designer also has loaned dresses for "27 Dresses," a new movie Heigl will be shooting this summer, and for "The Accidental Husband," a film in production starring Uma Thurman, Colin Firth and Sam Shepard, and directed by Griffin Dunne.
The bridal company is in the process of changing ad agencies and is considering doing more local advertising in key markets, the designer said. Amsale also remains keen to expand her brand. Jewelry, shoes and handbags, especially evening ones, are possibilities in the future, she said.