WWD.com/fashion-news/fashion-features/aiming-for-spectators-not-just-athletes-743167
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Aiming for Spectators, Not Just Athletes

NEW YORK — In an industry that thrives on people who are disciplined about exercise, activewear makers have decided it’s time to lighten up.From featherweight, multifunctional products to ads free from chiseled physiques, companies...

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