WWD.com/fashion-news/fashion-features/ahava-8217-s-star-sub-brand-meets-niche-need-751543
fashion-features
fashion-features

Ahava’s Star Sub-Brand Meets Niche Need

NEW YORK — Creating a successful sub-brand within an already successful niche brand is rare in an industry where big names dominate department store skin care sections. But for Ahava, bigger doesn’t necessarily mean better. Ahava...