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A New Beauty Makeup at Unilever

With one swift, decisive stroke, Unilever consolidated and streamlined the top management of its prestige fragrance business Thursday.

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NEW YORK — With one swift, decisive stroke, Unilever consolidated and streamlined the top management of its prestige fragrance business Thursday.

The three former divisions of Unilever Cosmetics International — Calvin Klein Cosmetics, Unilever Prestige and European Designer Parfums — are being combined, and their former presidents — Hilary Dart, Laura Lee Miller and Gabriele Pungerscheg — are being replaced by a 20-year Unilever veteran, Laura Klauberg.

She will assume her new duties today as senior vice president of marketing for UCI, reporting to Kevin Boyce, president and chief executive officer of UCI. He took the helm in June following an earlier shakeup in May, in which longtime Calvin Klein veteran Paulanne Mancuso left the company. Boyce previously had been president and ceo of Unilever Canada.

Klauberg is formerly vice president of brand development for skin care at Unilever Home and Personal Care, North America. Her previous brands include Ponds, Vaseline, Brut and Fabergé.

In her new role, she will head global marketing for all of UCI’s brands, including Calvin Klein, Nautica, Vera Wang, BCBG Max Azria, Chloé, Cerruti and Karl Lagerfeld. Unilever previously sold its Valentino beauty license to Procter & Gamble.

Boyce could not be reached for comment Thursday, but in a statement he said, “We are creating this important position to leverage the strength of our organization’s marketing creativity and resources, leading to even greater growth opportunities for our brands. Laura brings to UCI a wealth of experience in innovation and marketing and the entire team here is excited about working with her on major UCI initiatives for 2004, including innovations for Calvin Klein, Cerruti and Vera Wang.”

A Unilever spokeswoman indicated that plans would go forward to launch a men’s version of the hot-selling Vera Wang and a new Cerruti men’s fragrance, called CerrutiSi, which will be launched in Europe and the Middle East in mid-March.

The spokeswoman asserted that Unilever appreciates the contributions and the “incredible talents” of the three departing presidents. She repeatedly stressed that the move is being made to strengthen the business in a drive to “refine the organization to lead to greater growth and align the organization to focus resources.”
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