Women’s Wear Daily
04.23.2014
fashion-features
fashion-features

A&F’s Makeover Mode: Chain’s New Concept May Chase Older Crowd

Abercrombie & Fitch is launching a new chain aimed at an older shopper and will open four test stores in different parts of the country this year.

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Most Recent Articles In Fashion Features
Most Recent Articles In Fashion Features
Meanwhile, the company has reconsidered its catalogue. Last December, the A&F Quarterly was discontinued. It had featured nude models and triggered protests and possibly was partly responsible for declining sales. Analysts praised the cancellation at the time, saying they hoped the retailer would instead focus on its core product problems, rather than sensationalism. The magalogue was relaunched earlier this month as A&F Magazine, with some pictures of hunks nude to the hip bones, but nothing as racy as in the past.

— With contributions by Ross Tucker

Abercrombie & Fitch
By the Numbers
Most Recent Quarter vs. Prior Period
Sales: $411.9 million vs. $346.7 million
+18.8 percent
Earnings: $29.7 million vs. $25.6 million
+16.1 percent
Trailing 12 Months vs. Prior Period
Sales: $1.77 billion vs. $1.63 billion
+8.8 percent
Earnings: $209.2 million vs. $197.2 million
+6.1 percent
Same-Store Sales, Last Four Quarters
Q1:
Flat
Q4:
-11.0 percent
Q3:
-9.0 percent
Q2:
-8.0 percent
SOURCE: COMPANY REPORTS
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