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‘Best Solution’ for PPR: Weinberg Stands Behind New Strategy for Gucci

With the expected announcement of Gucci Group’s successors to Tom Ford, PPR chief Serge Weinberg discussed the multidesigner strategy.

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“Pilati came to see us three days ago,” Bergé said. “I showed him around the [new YSL museum and foundation] and gave him a visit of the exhibition. I repeated to Pilati what I said to Ford in the beginning — that all of this is at his disposal. I also presented him to Yves, who is very happy with the choice. He thinks that it’s better to [elevate] someone who is unknown than to bring in a [marquee name].”

Bergé said he believes Pilati has what it takes to “capture the spirit of Yves Saint Laurent. It’s not a question of copying what Saint Laurent did, but it’s about capturing the essence and culture of Yves Saint Laurent. Then he needs to modernize that, bring it into the 21st century, not to destroy everything, which is what Tom Ford did. Pilati needs to modernize it, that’s all. I think that Pilati will be able to repair the damage that’s been done to the YSL culture and to reestablish the dialogue with the YSL customer.”

Pilati could not be reached for comment. In a statement he called the appointment “a dream for any fashion designer” and he vowed to maintain a “deep respect” for the legendary couturier’s heritage.

“When I first fell in love with fashion, it was obvious that Mr. Saint Laurent was the master, because he brought a couturier’s sensibility to prêt-à-porter — while making it completely acceptable,” he said.

PPR stock declined 1.3 percent to close at $103.93 (83.80 euros) in trading on the Paris Bourse, as the CAC 40 index of French industrial companies fell 2.97 percent.

— WWD Staff
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