6267 Blows Into Chicago

The 6267 design team of Tommaso Aquilano and Roberto Rimondi looked a bit tired during a whirlwind visit here. Who could blame them?

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CHICAGO — The 6267 design team of Tommaso Aquilano and Roberto Rimondi looked a bit tired during a whirlwind visit here. Who could blame them?

In the last month, the Italian designers were named creative directors at Gianfranco Ferré SpA before traveling across the U.S. to speak with retailers about 6267 and appear at trunk shows for the label in San Diego, Santa Monica and Orange County in California, as well as Dallas, Chicago and New York.

Not that Aquilano and Rimondi were complaining during an interview mostly translated by Angela Picozzi, 6267's chief economic officer. In fact, what's not lost in translation is the pair's humility and humor.

After working at MaxMara, where they met, they have learned to let their clothing do the talking. And those clothes speak fluently, said the owners of Chicago's Blake boutique, Marilyn Blaszka and Dominic Marcheschi, who were hosts for the store's first trunk show, featuring 6267, this month.

In fact, when the retailers first encountered the 6267 line they met only with Picozzi, who did not reveal the designers' identities.

"Angela wouldn't tell us who the designer was," Marcheschi recalled. "But the line was good and we knew it was going to go somewhere." Besides, "They served us the best Parmesan cheese," he quipped.

"It was a test in the beginning," Picozzi said. "It was good that they just appreciated the clothes, not the designer."

But now the word's out, and 6267, which launched in 2005, is available in some 50 U.S. doors with its most significant accounts at Really Great Things and Bergdorf Goodman in New York, Blake in Chicago and Savannah in Santa Monica.

"We are just growing up," Rimondi said, adding that the line looks to evolve and surprise while maintaining its fit and quality.

"When a customer comes to us again, she has to say 'Wow,'" he said. "We want to change the style but maintain the same Madonna, she changes all the time but is always beautiful. Right now we are 'Like a Virgin.'"
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