“Luxurious, romantic, stylish and comfortable.” That’s how Vera Wang described not her latest runway collection, but her branded mattresses with Serta in a 2006 television commercial....
designer-luxury
designer-luxury
May 12, 2010
The World of Vera: Licensing the Vera Wang Brand
It started with bridal, and two decades later, has developed into a lifestyle brand with offerings ranging from bedding to Barbie.
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