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The Scenes Behind the Scenes: Part Two

A megaretailer, a major casting agent and a p.r. exec weigh in on the trials and tribulations of prepping for the shows.

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THE PUBLIC RELATIONS STRATEGIST

Lynn Tesoro, cofounder and partner of HL Group, is handling 15 shows and presentations this season — including Oscar de la Renta, Marchesa and Zac Posen — and five events, including the Style Awards and Angelo Galasso’s store opening at The Plaza.

What are three things you need to survive fashion week?
“A sense of humor, good partners and focus.”

When do you start prepping?
“Conversations with our clients almost never stop. We meet after the show and discuss what went well and what didn’t, and what is needed next season to improve the process. The teams start to actually work on the planning about three months prior to the shows, with Paris and Milan being worked on at the same time.”

What are you dreading?
“Bad weather. It can derail a perfectly planned show.”

What will you wear to the shows?
“I keep things simple with a mix of Ralph Lauren made-to-measure, DVF and Dries Van Noten.”

 

NEXT: The Retailer >>


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