The Scenes Behind the Scenes: Part Two

A megaretailer, a major casting agent and a p.r. exec weigh in on the trials and tribulations of prepping for the shows.

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In the second part of WWD’s series, a megaretailer, a major casting agent and a p.r. exec weigh in on the trials and tribulations of prepping for the shows. Sleep deprivation, lots of black and a sense of humor are par for the course.


This season, James Scully’s New York Fashion Week workload includes casting the models for Jason Wu, Derek Lam, Carolina Herrera, J. Crew and Oscar de la Renta. Meanwhile, he’s also prepping models for a London biggie: Tom Ford’s show.

Do you have a fashion week survival guide?
“Incredible patience. I try to be unflappable, because unbelievable things can happen during the course of the week. It takes a toll on you. I spend a lot of sleepless nights — basically, I just run on adrenaline and am not eating. I have to be at so many different places at different times.”

RELATED STORY: The Scenes Behind the Scenes, Part One >>

When do you start prepping?
“Mid-August. That’s when I start planning with some meetings. After each season, it’s almost a given that 70 percent of your cast will come back, maybe even 80 percent, so it’s really about looking for new girls.”

What are you looking forward to the most?
“It being over.”

What are you dreading?
“Conflicts I have going on right now, such as when a show somehow pops up on top of your show that didn’t exist before. Even if it’s not a great show, they may have a powerful stylist and that’s tough to take sometimes.”

What will you be wearing this week?
“I don’t plan a wardrobe, but I am not a jeans-and-T-shirt person. I always dress on show dates. I always wear Tom Ford suits.”


NEXT: The Public Relations Strategist >>

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