The Scenes Behind the Scenes at New York Fashion Week

The road to the runway is a long one, but the finish is nearly in sight. Here, two p.r. execs, two designers and one production guru show us how it’s done.

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Marissa Webb, the former head of women’s design at J. Crew, is launching her own collection with her first presentation at Lincoln Center.

It’s your first show. When did you start prepping for it?
“Being that it’s a new label and company, there have been numerous things to tackle. We knew we wanted to do something for fashion week but didn’t really start working out the details until about two months ago.”

What are you most nervous about?
“I’m keeping myself busy enough to not have time to be nervous, but if I stop for a moment, I could find many things. My philosophy is to stay focused, allow myself to freak out for five minutes if necessary and then move on.”

What are you dreading?
“I’m staying positive. Negative thoughts and ‘dreading’ only slows me down and I do not have time for that.”

What will you do the night before your show?
“I’m sure I’ll be at the studio finishing up last-minute alterations and dealing with unexpected curveballs.”

What are three things you need to survive fashion week?
“My sugar fix, my amazing team and Red Bull.”

What will you wear to your show?
“My appearance is the last thing I’m focusing on right now. I usually don’t plan outfits until the last second. I could really use a haircut — but that won’t be happening!”


NEXT: The Production Guru >>

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