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The Furies’ Rikke Korff
Backstory: Denmark native Rikke Korff is best known for her 10-year stint as design director of Levi’s Red and Levi’s Vintage Collection. Korff, who studied at Copenhagen’s Danish Design School, helped reinvigorate the denim company with her cut-on-the-bias twisted-seam jeans. In 2005, she left Levi’s to start up her own firm, Korff Kounsil, where she consulted for lines including Levi’s, Lee Jeans and Quicksilver. The Furies is the Los Angeles-based designer’s first stab at her own label.
Collection: “The female market has become oversaturated with frilly clichés of femininity,” Korff notes. “The Furies will unshackle feminine style.” The edgy, streetwise lineup includes strong graphic prints inspired by erotic Asian anime (“I have a severe crush on Japanese culture in general,” she explains). The silhouettes, meanwhile, veer sporty, comfortable and clean: oversize kimonolike Ts and draped pants, panung-style, in cotton. As for the label’s moniker, Korff notes that, aside from the obvious nod to Greek mythology, The Furies references the Japanese term for a swaying kimono sleeve — furisode.
Stats: Wholesale prices range from $24 to $44. Thus far, the line has been picked up by Satine and American Rag in Los Angeles and Oak in New New York.