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Erro’s Anna Larson
Backstory: Though she has a degree in economics from Stockholm University, Anna Larson always had her eye on fashion. In 2005, she moved to New York to study in the Associate in Applied Science program at Parsons The New School for Design. Two years later, she opened a showroom called All That She Wants with fellow Swede Andrea Westerlind. After nurturing small labels for a few seasons, Larson decided to launch Erro, with the help of former Eventide designer Christian Stroble as consultant-cum-stylist.
Collection: Erro has a double meaning. The Latin definition is “to stray,” and Larson, who loves dogs, plans to donate a percentage of profits to support strays. “The word ‘straying’ just matches my girl,” she says. “She’s a nomad, always wandering around, looking for something new and different.” Her sensibility veers downtown and edgy, with loads of black leather and easy layered knits. For Larson’s spring debut, she also enlisted jewelry designer Bliss Lau to help perforate and hand-stamp the leather.
Stats: Wholesale prices range from $175 to $1,200.