The show, held Tuesday and Wednesday at The Docks in the Saint-Denis suburb, was an opportunity for designers to start summer purchasing early, almost three months before Première Vision's signature show in February.
"Denim product development consists of an additional industrial step, which lengthens the industrial process compared to other textiles," said Philippe Pasquet, chief executive officer of Première Vision. "There was a great demand to show denim fabrics at an earlier date and to unite the various specialists of the industry."
Denim executives expressed approval of the show's timing and with having the world's denim resources all housed under one roof.
"Première Vision hit it right on the dot," said Thomas Dislich, managing director of São Paulo, Brazil-based Vicunha Europe, one of world's largest denim fabric producers. "There was a demand in the denim market to have the offering presented at an early date and all together."
Providing denim for brands such as Calvin Klein, DKNY, Hugo Boss and Tommy Hilfiger, as well as Hennes & Mauritz and Zara, Vicunha sells 13 million yards of fabric in Europe annually — 75 percent of it denim.
Leading denim designers such as Diesel, G-Star, Replay and Miss Sixty were at the fair, as well as a handful of high-end fashion labels.
"It's very practical to finally have denim all under one roof," said Georgia Dant, denim designer for London-based Burberry.
Putting the focus on innovation, design, research and technology in a highly competitive market, industry specialists were looking on the bright side of the blues business.
"There is a glut of denim coming from markets such as Turkey, China, Pakistan and Brazil, which has caused the general industry to plateau but not slow," Pasquet said. "There is still huge demand for mid- to high-end and premium denim, which makes up as much as 25 percent of the market. Designers are on the hunt for more sophisticated denim savoir faire."