Chanel to Bow on L.A's Trendy Robertson Blvd. - Fashion and Design News and Trends - WWD.com

Chanel to Bow on L.A's Trendy Robertson Blvd.

Chanel to Bow on L.A's Trendy Robertson Blvd.

by Anne Riley-Katz

Posted Wednesday May 28, 2008

From WWD.COM

Chanel's new home on Robertson Boulevard.

Photo By STEFANIE KEENAN

LOS ANGELES — Trend-driven Robertson Boulevard gets its first designer megabrand when Chanel unveils a new store concept on Friday.

The two-floor, 5,400-square-foot unit targets a younger crowd by offering a smaller, more tightly focused selection of products, rather than the full range of Chanel merchandise found in the Rodeo Drive store.

The open-space design of the boutique is intended to resemble a gallery, with clean simple lines in an airy, cube-shaped space.