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Chanel to Bow on L.A's Trendy Robertson Blvd.

Chanel to Bow on L.A's Trendy Robertson Blvd.

by Anne Riley-Katz

Posted Wednesday May 28, 2008

From WWD.COM

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1560442

Chanel's new home on Robertson Boulevard.

Photo By STEFANIE KEENAN

Launch Slideshow 3 images

LOS ANGELES — Trend-driven Robertson Boulevard gets its first designer megabrand when Chanel unveils a new store concept on Friday.

The two-floor, 5,400-square-foot unit targets a younger crowd by offering a smaller, more tightly focused selection of products, rather than the full range of Chanel merchandise found in the Rodeo Drive store.

The open-space design of the boutique is intended to resemble a gallery, with clean simple lines in an airy, cube-shaped space.

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