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Cavalli Staying Put If Label Gets Sold

Cavalli Staying Put If Label Gets Sold

by Brid Costello and Andrew Roberts

Posted Monday June 02, 2008

From WWD Issue 06/02/2008

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"It will [take a] very long [time]," Cavalli said.

Meanwhile, the designer last week brought his latest lifestyle statement to drizzle-drenched London, where he showcased his brand's wine in his penthouse apartment off the tony Brompton Road and later at a party attended by the Duchess of York, Camilla Rutherford, Saffron Aldridge and Bianca Jagger.

"Everything is fashion today," said Cavalli, who also is working on designing residences and a Cavalli Club in Dubai, as well clubs in Milan, Miami and London. "It can be wine, it can be vodka, it can be many other things."

The designer took that philosophy to heart when designing bottles for his wine, which is produced on his family's estate in the Panzano region of Chianti and managed by his son, Tommaso Cavalli. The lower-priced Cavalli Selection sports a label featuring signature prints from Cavalli's fashion collections. Cavalli Collection, meanwhile, has a flacon engraved with the brand's signature serpent design and a copper logo featuring the Roberto Cavalli monogram.

Two thousand bottles of Cavalli Collection, which is sold in leather presentation cases, will be produced annually. A bottle of Cavalli Selection is to go for 40 pounds, or $79 at current exchange, to 55 pounds, or $109, whereas a bottle of Cavalli Collection with two black crystal glasses and a corkscrew will sell for up to 450 pounds, or $891.

Tommaso Cavalli said the family's vineyard likely will be close to full production this year with 60,000 bottles.
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